Howly, the read-only HubSpot workflow mapping and audit tool, has been named a New & Notable app in the HubSpot Marketplace for Q2 2026. HubSpot recognized Howly in its quarterly marketplace roundup covering 110+ new apps and 24+ notable updates, citing the three capabilities that the native HubSpot portal does not provide: mapping every workflow connection in a single visual view, previewing downstream effects before a change through the Impact Analyzer, and flagging inactive or misconfigured workflows through the Health Assistant.
The full announcement is published in HubSpot's Releases and Updates section: 110+ New and 24+ Notable App Updates in the HubSpot Marketplace.
What HubSpot Recognized
HubSpot's writeup is short and specific. Howly maps all workflow connections in a single visual view, runs an Impact Analyzer that previews downstream effects before changes are made, and includes a Health Assistant that flags inactive or misconfigured workflows.
Read that back as a list of problems rather than a list of features and the recognition makes sense. Every item is something a HubSpot admin currently solves by hand: clicking through workflows one at a time, holding a mental model of what connects to what, and discovering that a change broke something upstream only after it has already broken.
That is the gap HubSpot pointed at. The portal will tell you a workflow exists. It will not tell you what depends on it.
Why These Three Capabilities Matter
The dependency map replaces the mental model
A mid-sized portal carries 100 to 200 workflows. Some enroll directly into others. Some fire off list membership. Some trigger on a property value set three workflows upstream. Natively, none of those connections appear in one place. You reconstruct them by opening each workflow and reading its enrollment criteria.
Howly detects all three connection types (direct enrollment, list-based, and property-based) and renders them as a single canvas. The mental model you have been maintaining in your head, or in a spreadsheet that went stale the week after you built it, becomes a map you can look at.
The Impact Analyzer shows the blast radius before the change
The most expensive mistake in a HubSpot portal is changing a property and discovering, hours or days later, which workflows quietly stopped working because of it. The blast radius stays invisible until it detonates.
The Impact Analyzer inverts that. Select a property and it shows every workflow that reads it, writes to it, or branches on it, before anything is touched. The downstream effects come first. Then the change.
The Health Assistant finds what you would otherwise miss
Stale workflows, active but not modified in six or more months, accumulate in every portal. So do orphaned workflows with no upstream or downstream connections, and workflows misconfigured in ways that fail silently. None of these announce themselves. They sit in the list looking exactly like the workflows that are working.
The Health Assistant flags them. It surfaces the inactive and misconfigured automation logic that a manual review would take a full day to find, assuming anyone had a full day.
What This Means for RevOps Teams and Agencies
For an in-house Revenue Operations team, the recognition is a signal that the visibility problem is real enough that HubSpot itself is now pointing at the tools that solve it. No admin should lose an afternoon tracing why a workflow stopped enrolling contacts.
For agencies, it matters more directly. Howly is read-only, connects through OAuth 2.0, and supports unlimited client portal connections under one agency account. A New & Notable placement in the marketplace is the kind of third-party validation that makes a client comfortable with a tool touching their portal, even though, being read-only, it cannot touch anything at all. It maps. It does not write, edit, or change a single thing.
That distinction is worth stating plainly, because it is the reason the tool is safe to run against a production portal mid-engagement. Howly reads the portal. It never modifies it.
About Howly
Howly is a read-only HubSpot workflow mapping and audit tool, available on the HubSpot Marketplace as a featured app. It connects through a standard OAuth 2.0 flow and loads a full portal workflow map in 10 to 25 seconds depending on portal size. The product includes a workflow canvas, a Health Checker that scores portal health from 0 to 100, an Impact Analyzer for property-level blast radius, a Recent Changes panel, an AI Audit powered by Claude that reads the whole portal in roughly 15 seconds, and a branded PDF report that agencies can white-label.
Howly is used by RevOps teams and HubSpot agencies managing complex portals at scale. A 7-day free trial is available at howly.io with no credit card required.
Frequently Asked Questions
What does "New & Notable" mean in the HubSpot Marketplace?
New & Notable is HubSpot's quarterly highlight of apps in the marketplace that are either newly listed or have shipped updates worth knowing about. HubSpot publishes the roundup in its Releases and Updates section. For Q2 2026, the edition covering 110+ new apps and 24+ notable updates included Howly, citing its single-view workflow connection map, Impact Analyzer, and Health Assistant.
Is Howly an official HubSpot product?
No. Howly is a third-party app built on HubSpot's platform and listed in the HubSpot Marketplace as a featured app. It connects to a portal through OAuth 2.0 and operates read-only, meaning it cannot write, edit, or change anything in the portal. HubSpot's New & Notable recognition is an editorial highlight of a marketplace app, not a HubSpot-built feature.
What can Howly do that native HubSpot cannot?
HubSpot shows each workflow individually but does not visualize how workflows connect to one another, and it gives no native preview of what a property change will break downstream. Howly maps all three connection types (direct enrollment, list-based, and property-based) in a single canvas, previews the blast radius of a property change before it is made through the Impact Analyzer, and flags stale, orphaned, and misconfigured workflows through the Health Assistant. These are visibility and dependency problems the native interface does not solve.
Is it safe to connect Howly to a client's production portal?
Yes. Howly is read-only. It connects through OAuth 2.0 and cannot write, edit, or delete anything in the portal. It only reads workflow configuration to build the map. For agencies, a single agency account supports unlimited client portal connections, and the New & Notable marketplace placement provides the third-party validation that often makes a client comfortable authorizing the connection.
How long does it take to map a portal?
A full portal workflow map loads in 10 to 25 seconds depending on portal size. The AI Audit, powered by Claude, reads the entire portal and returns structural findings in roughly 15 seconds. A 7-day free trial is available with no credit card required.
Summary
HubSpot's New & Notable recognition for Q2 2026 highlighted the capabilities the native portal lacks: a single-view dependency map, a pre-change impact preview, and automatic detection of unhealthy workflows. Those capabilities map directly onto the work HubSpot admins and agencies do by hand today, reconstructing connections one workflow at a time and learning about a broken dependency only after it breaks. Howly is read-only, OAuth-connected, and available on the marketplace now, so any portal can be verified in under half a minute.
Read the full HubSpot announcement here, or connect a portal to Howly and see the full dependency map before your next change.
Howly is a read-only HubSpot workflow mapping and audit tool. It maps workflow connections, flags structural issues, and shows the impact of property changes before you make them. Used by RevOps teams and HubSpot agencies managing complex portals at scale.
