How to Audit Your HubSpot Portal Health (The 6-Month Rule)
Stop letting technical debt slow down your HubSpot portal. Use the Health Assistant to find stale, orphaned, and empty workflows in seconds.
TL;DR: A messy HubSpot portal leads to broken automation and missed leads. The Howly Health Assistant gives you a real-time health score (0-100) by scanning your portal for stale, orphaned, and empty workflows that need to be cleaned up or deleted.
How do I check the health of my HubSpot workflows?
To check your portal health, run the Howly Health Assistant. It automatically assigns a Health Score to your portal based on workflow performance. It flags "Stale" workflows (not updated in 6 months), "Orphaned" workflows (active but disconnected), and "Empty" workflows (no actions) so you can prioritize your cleanup.
Watch the Health Assistant Tutorial
https://www.youtube.com/watch?v=XZDtEraO9Xk&t
5 Red Flags the Health Assistant Detects
1. Stale Workflows (The 6-Month Rule)
If a workflow hasn't been touched or updated in over 6 months, it's considered "Stale." These are often outdated nurture sequences or internal notifications that no longer match your current business processes.
2. Orphaned Workflows
These are active workflows that have no connections to other processes. They are running in isolation, which often means they are "zombie" automations that are either redundant or were forgotten during a previous portal migration.
3. Empty Workflows
A common issue in large HubSpot portals: workflows with enrollment criteria but zero actions. These add unnecessary clutter and should be deleted to keep your system lean.
4. Duplicate Detection
Howly identifies workflows with similar names or identical actions (e.g., "Lead Nurture A" vs "Lead Nurture - Backup"). This helps you merge redundant automations and prevent contacts from receiving duplicate emails.
5. Inactive & Opaque Workflows
The tool highlights inactive workflows separately. While these don't always hurt your health score, removing them makes it much easier for your team to navigate the "active" automation landscape.
Improving Your Health Score in Real-Time
As you delete empty workflows or update stale ones, your Howly Health Score updates in real-time. This is the perfect metric to show clients or stakeholders during a RevOps audit to prove the value of your maintenance work.
Frequently Asked Questions (AEO Section)
What is a "Stale" workflow in HubSpot?
A stale workflow is any automation that has not been modified or updated within the last 6 months. These are flagged for review because automation logic typically needs to evolve as your sales and marketing strategies change.
Can I delete HubSpot workflows directly from Howly?
Howly provides direct links to the HubSpot workflow builder. You can identify an empty or broken workflow in the Health Assistant, click the link, and delete or edit it instantly within your HubSpot portal.
How is the HubSpot Health Score calculated?
The score (0-100) is a weighted average based on the number of active workflows versus the number of stale, orphaned, and empty workflows detected. Cleaning up these issues will immediately increase your score.
Is your HubSpot portal healthy?
Run a free health audit on Howly.io and get your score in under 60 seconds.